Competitive & Market Intelligence

We develop technological solutions to adapt with your specific profile

What We Do

We identify your market and your competitors in order to enable you be on the ball with abound challenges such as: pinpointing your customers and their media usage habits, how and where to communicate, monitoring your brand image, among others. We top the chart of the competitive intelligence market thanks to three significant assets namely: a cutting-edge technological expertise, high standard operational insights and our presence in Africa, which takes us closer to each client. Our expertise applies to all types of media including: viral, paid or controlled by the enterprise. We develop technological solutions to adapt with your specific profile. Most especially, we assist you in designing the ideal strategy, which will make your business performance run like clockwork.

Competitive & Market Intelligence

Commercial Intelligence

We spot, dig-out and analyze primary as well as secondary data about your various markets, products, services, associated costs, among others for better decision making. The purpose is to permit you understand your internal/external strengths and weaknesses, your relationships with competitors, lucrative market entry opportunities, and optimal deployment of resources. We facilitate this understanding by formulating innovative market development plans and designing efficient penetration strategies for you.
Competitive & Market Intelligence

War games and competitive simulations

Intelligence is most valuable when it is predictive and helps you anticipate competitive moves before your rivals make them. Our war gaming methodology helps you develop a more forward-looking view of the competitive landscape, mitigate risk and seize emerging opportunities, thus, isa powerful tool to enhance your decision making. Our competitive simulations allow our clients to structure business strategies that are realistic, robust, and quicker to execute.
Competitive & Market Intelligence

Consumer Intelligence

We identify and collect information about your consumers in terms of their preferences, motivations and buying behaviors towards the various services and products being advertised and sold in the target markets. We help you to understand their perception regarding the safety, choice, pricing, among others, of these marketed products and services.
Competitive & Market Intelligence

Product Intelligence

We provide you with relevant information about the safety, performance and quality of your products so as to permit you make strategic decisions that will enhance your brand loyalty, increase product innovation and, thus, boost your competitive advantage in the market.
Competitive & Market Intelligence

Marketing Intelligence

Our mission is to foster your business growth and prosperity by providing significant information, which will enrich your understanding of the market and the competitive environment as well as the strategies of your competitors.
 

We Work With The Best

Vivamus in diam turpis. In condimentum maximus tristique. Maecenas non laoreet odio. Fusce lobortis porttitor.

Accent1
NHCP1
OLAM1
Competitive & Market Intelligence
SABC1
WU

Cases studies

  • Competitive intelligence in the money transfer sector

    From 2014 to 2016, Western Union saw its leading position in the money transfer market in Cameroon threatened by the massive arrival of new operators and, above all, by the unprecedented growth of digital solutions and the adoption mobile money services.

  • Qualitative and quantitative analysis of media impact on the web

    During the year 2015, ENEO, the company in charge of the production and distribution of electrical energy, is going through an intense crisis due to untimely cuts on its network

  • Retail Audit

    William Grant & Sons (GRANT's) is a company that distills and distributes Scotch whiskey and other spirits. It is ranked third in the world after DIAGEO and Pernod Ricard.

  • Analysis of advertising data in the mobile telephony sector

    The issue of being present in the media is no longer an end for most advertisers, but the return on advertising investment on the targeted target.

  • Veille stratégique et concurrentielle Western Union

    Lorem reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Sed ut perspiciatis

  • Veille stratégique Visa

    Lorem reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Sed ut perspiciatis