Season’s Greetings!

Dear Subscribers,

As we look back upon 2016, we would like to acknowledge you who have made our jobs easier, our lives more fulfilling and helped us shape our business. Thanks for a great year, and from all of us at Media Intelligence, we wish you all the best as you embark on 2017.

According to the leading world digital remitter, WorldRemit, the income generated from remittances originating from the Cameroon diaspora amounted to USD 1.2 billion, that is, FCFA 585 billion in 2015. Following WorldRemit’s report, this amount has more than doubled the amount remittances raised in the last two years (FCFA 218.7 billion in 2013). 

The remittance market in Cameroon, since June 2016, has been witnessing a slow-down in its activities. The latter follows the pic remittance season that was marked by public holidays, the National Day, religious events and International Days, which saw operators adopt both PUSH (launch raffle draws and drop transfer fees) and PULL (offer special promotions and offer diversified services via partnerships) strategies to boost their profits and maintain market shares.

The remittance market in Cameroon, since June 2016, has seldom seen new activities carried out by operators. This period of silence follows the pic remittance season, characterized by public holidays and religious events as well as International Days, which saw operators adopt both Push strategies (launch raffle draws and drop transfer fees) and Pull strategies (offer special promotions and offer diversified services via partnerships) to boost profits, maintain market shares, keep new current clients and win-over new ones. 

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Open since 2007, we're the first Cameroonian firm specialized in Media Research, Business Research and, especially, Competitive Business Intelligence.

We help our clients in Cameroon and in 5 other CEMAC countries to have a sound understanding of the current global environment of their business sector.

Our areas of specialization include: Finance, Media,Telecoms.

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