Telecom

Context

The issue of being present in the media is no longer an end for most advertisers, but the return on advertising investment on the targeted target. The increased competition on the ground, is more accentuated in the media. The primary interest of some companies lies in obtaining information on the media performance of the competition, in order to adjust the media strategy.

Problem

The client MTN Cameroon estimated the losses in its advertising investments at around 40%, and wanted to reduce these deficits as much as possible

Case categories: digital, telecom

Solution

  • Control of compliance with the distribution plan for media inserts (spots, press inserts, posters, etc.)
  • Analysis of the insertion range of MTN Cameroon with its competitors for a better recommendation

Results

  • Increased control of advertising investments
  • Identification of the most profitable advertising actions and media supports