The issue of being present in the media is no longer an end for most advertisers, but the return on advertising investment on the targeted target. The increased competition on the ground, is more accentuated in the media. The primary interest of some companies lies in obtaining information on the media performance of the competition, in order to adjust the media strategy.
The client MTN Cameroon estimated the losses in its advertising investments at around 40%, and wanted to reduce these deficits as much as possible
Case categories: digital, telecom