Strategizing in a Less-Active Remittance Market

The remittance market in Cameroon, since June 2016, has seldom seen new activities carried out by operators. This period of silence follows the pic remittance season, characterized by public holidays and religious events as well as International Days, which saw operators adopt both Push strategies (launch raffle draws and drop transfer fees) and Pull strategies (offer special promotions and offer diversified services via partnerships) to boost profits, maintain market shares, keep new current clients and win-over new ones. 

 

NATIONAL

 

Orange Money Spurs Remittances at BOCOM Fuel Stations via a 10% Bonus

 

Emi Money Reduces Its Transfer Fees to FCFA 250 Beating Its Top Low-Fee Record 

 

INTERNATIONAL

Mobile Money

 

Nigeria: WorldRemit Opposes the Suspension of Its Operations by CBN in Nigeria

 

Tanzania: Tigo Pesa Extends Its Services to Other Mobile Money Networks

 

Ghana: Airtel and First Atlantic Bank Partner to Link Bank Accounts to Mobile Wallets

 

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